Traveled around the world and worked with locals to shoot over 30 spots to create awareness for Free Basic internet from Facebook. These are just some of them.
So branded content is a little different than advertising. I'm used to writing stories based on real insights! But this exercises a different part of the brain. How do you tell a brand's story by putting real people in various expertly crafted situations? Is this the future of advertising? Meh, I dunno.
From a simple How-To Video brief, we managed to make some pretty entertaining content.
Santa upgraded the ol' workshop with a new PIXMA Printer with Cloud technology. Now, everyone can print their Christmas wishes directly to the North Pole and watch a live video of Santa receiving them with the magic of Christmas...and PIXMA.
See it on Creativity!
Following Project Imagin8ion's huge success, Canon and Ron Howard teamed up again for Project Imaginat10n, another film festival inspired by users' photos. This time, we invited five celebrities from various fields - Jamie Foxx, Eva Longoria, Biz Stone, James Murphy and Georgina Chapman- to direct films inspired by user submitted photos.
I mean... writing silly headlines is fun.
The Kaboom Keyboard - Kaboom is a non-profit organization that builds playgrounds for underprivileged kids. Our task was to motivate adults to encourage kids to play.
Originally the award winning concept from my time at the School of Visual Arts, now it's a real thing. Our creation is the See-It-Through Belly Bag, which aims to be a symbol for all the empty stomachs in the world that must be filled. Proceeds from every purchase will benefit food banks and the hunger-relief organizations City Harvest.
Made of sturdy waxed cotton that can be used over and over again, allowing you to carry your groceries and the bag's message every time you shop. Currently in Production and will have an update soon!
A school design project that was picked up by Williams-Sonoma. The first product of Good Thinking & Co. selling nationwide!
SowSticks provide a quick and easy way to start an herb garden. A set of five culinary herbs, simply unwrap the protective burlap around the seeded portion of the wooden markers, place them directly into soil and water regularly. The seeds will fall off of the stick and germinate, while the stick remains a lovely marker for your plant.
Popcorn Indiana packaging redesign made from bubble wrap - makes popping the bag as satisfying as eating the popcorn.
I like to submit stupid stuff to brand contests...and I'm on a little bit of a winning streak.