FIJI Water has long been a staple sponsor of red carpet season. The brief: make social posts of celebrities with FIJI Water. But in the year of "Time's Up," we knew we couldn't just sit by and watch the pretty people drink fancy water. So, for every time a celebrity sipped FIJI Water, we made a donation to support getting more female directors onto the red carpet. The Wonderful Company thought it was a good idea and tripled the budget, for a total donation of 100K. And a lot of celebrities thought it was a good idea too.
Traveled around the world and worked with locals to shoot over 30 spots to create awareness for Free Basic internet from Facebook. These are just some of them.
The See-It-Through Belly Bag is a symbol for all the empty stomachs in the world that must be filled.
The award winning concept from my time at the School of Visual Arts is now a real thing. Proceeds from every purchase will benefit the food-rescue organization City Harvest.
Kaboom is a non-profit organization that builds playgrounds for underprivileged kids. Our task was to motivate adults to encourage kids to play.
Santa upgraded the ol' workshop with a new PIXMA Printer with Cloud technology. Now, everyone can print their Christmas wishes directly to the North Pole and watch a live video of Santa receiving them with the magic of Christmas...and PIXMA.
See it on Creativity!
Here are some worst-case-scenarios for times you neglect to print important things.
From a simple How-To Video brief, we managed to make some pretty entertaining content.
Following Project Imagin8ion's huge success, Canon and Ron Howard teamed up again for Project Imaginat10n, another film festival inspired by users' photos. This time, we invited five celebrities from various fields - Jamie Foxx, Eva Longoria, Biz Stone, James Murphy and Georgina Chapman- to direct films inspired by user submitted photos.
I mean... writing silly headlines is fun. This was a quick and dirty social campaign for the online doctor appointment booking website ZocDoc.
City Harvest is New York City's largest food rescue organization. We were tasked with creating awareness and making the process of donating more fun and interactive.
A school design project that was picked up by Williams-Sonoma. The first product of Good Thinking & Co. selling nationwide!
SowSticks provide a quick and easy way to start an herb garden. A set of five culinary herbs, simply unwrap the protective burlap around the seeded portion of the wooden markers, place them directly into soil and water regularly. The seeds will fall off of the stick and germinate, while the stick remains a lovely marker for your plant.
I like to submit stupid stuff to brand contests...and I'm on a little bit of a winning streak.