How do you get kids excited about financial literacy? You create an eight-foot-tall Sasquatch covered in actual cash. Obviously.

We teamed up with a Hollywood puppet maker to bring Cashsquatch to life, then unleashed mysterious doorbell camera footage of the elusive creature roaming neighborhoods across California's Central Valley. The sightings sparked curiosity, local headlines, and 25,000 views in just 48 hours.

Cashsquatch eventually made his grand debut at the Kern County Fair, roaming the fairgrounds, handing out cash, and introducing kids to the idea of saving money.

The stunt generated over 15,000 in-person interactions and 200,000 social media impressions, turning a financial literacy initiative into a local legend.